Jennifer Santos, Esq, National Advertising Division, Better Business Bureau

Biography

Jennifer Santos joined the National Advertising Division of BBB National Programs as an attorney in 2021. In her role, she resolves disputes over the truthfulness and accuracy of national advertising campaigns, writing and publishing detailed decisions that provide guidance and critical insights to the advertising industry. Prior to joining NAD, Jennifer was Vice President of Advertising Standards at NBC Universal, where she led the department in its review of advertising for the broadcast network, NBC Universal cable networks and all NBC custom-created content to ensure truthfulness and compliance with federal and state law and NBC guidelines. Jennifer also spent time as an adjunct professor of Business Law at Molloy University and in private practice focusing on trademark and commercial litigation. She received her B.A. from Villanova University and her J.D. from St. John’s School of Law. Jennifer is admitted to practice in Connecticut and New York.

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